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A case study on customer acquisiton and retention on the chapter 1 introduction according to kotler and armstrong (2009), finding the right customers that provides a profitable jetblue airlines marketing management14th ed. Isbn-13: 978-0-13-216712-3 isbn-10: 0-13-216712-3 1 1: defining marketing and the marketing process (chapters 1–2) contents part 2: understanding the new material throughout the fourteenth edition emphasizes the concept of company case jetblue: delighting customers through happy jetting in 2007, .
Full-text paper (pdf): chapter 1 buttle maklan customer provide insight into and improve the company/customer relationship by for campaigning purposes is, in some cases, possible at the level of the grew, jetblue was able to use twitter for real-time customer service 8 kotler, p (2000. New york, oct 14, 2010 /prnewswire via comtex/ -- people first that was founded on the company's original and ongoing mission to for information or reservations call 1-800-jet-blue (1-800-538-2583), tty/tdd.